"Parents located in north London is looking for an remarkable and skilled tutor to guide their smallest child on his first steps to becoming an British gentleman."
Looking at this post, you might easily overlook the phrase "first-steps" as simple an expression.
But, it could be the most important aspect of this unique job advert, as it aims to find a mentor for a one-year-old.
Numerous of submissions have now been received since the unidentified family posted their request for the £180k-a-year tutor, who needs to be "someone very special".
Over the last few weeks, the advert has gained notice throughout the news, with numerous asking why?
Innovative Idea
A tutoring expert, chief executive of Tutors International, which is assisting the family in their hunt, explained that in spite of first scepticism, he viewed the idea "visionary", and "progressive".
When he spoke with the family, he noted they appreciated the unconventional aspect of their request, and how early in age their son is.
But, they clarified that they "didn't want to wait any longer" to engage a tutor, as they had waited until their elder sibling was five, and by that stage "cultural bias had already set in".
What precisely does the family indicate by "cultural bias"?
It's "comprehensive", he answered. "The way you eat, the manner you speak".
He explained the firstborn had picked up "very nuanced, unspoken signals" from the family, and had adopted their cultural ways. The family explained to the consultant they wished to avoid the same situation to repeat itself with their infant.
The intention: To hire a UK tutor, who should speak with standard English accent, to shape the baby from day one.
Osmotic Learning
"A great deal of the learning at the start here is rather absorbed naturally," said Adam.
It's by means of this subtle influence that the family are hoping the child will adopt the English characteristics they wish to cultivate.
Adam said the tutor must be someone who studied at "the appropriate educational institutions – comparable categories of schools as the family plan to send their son to".
"The educator just has to be the right kind of person, they'll be doing things they may not realize they're doing, just naturally," he commented.
Money No Object
The family explained to him the selected educator should preferably also have familiarity of or interest in riding, winter sports, the arts and music so as to influence the child in a wide range of passions.
Additionally though, he explained the family hoped the tutor to enrol the child on a selection of lessons so the child would be "horseback riding and learning an instrument by the time they are approximately three years old".
In the family's view, helping their son grow into a "UK sophisticate" will bring about achievement and create opportunities.
"Taking into account the advantages and disadvantages of that, because it's definitely a class statement," he comments.
Yet, in spite of all this tutelage in "English culture", might the child absorb so-called cultural bias from the multicultural family he is raised by anyway?
"Yes", said the CEO. "The family understand this could fail, but they've just taken the perspective of, 'let's give it a go and let's go as early as we can', because the price of it is not relevant," he said.
Overly Optimistic
There are some in the tutoring industry who express these doubts.
Another CEO, CEO and founder of Blue Education, who supplies individual instructors, commented that "the development of becoming bicultural, or in fact, forming one's identity, is something that must be grown into, not designed."
Peter noted that he had emigrated from Asia to the Britain at the period of seven, and had been brought up knowing and living dual heritages. He continued to study at the University of Cambridge.
"The idea that one individual can function as a representation of English culture, an individual who can possibly transplant the qualities of a British gentleman onto a 12-month-old child, seems to me idealistic and unrealistic," he wrote.
"In my experience, having a distinctly English tutor from infancy will will not instantly create the outcome they desire.
"I wasn't provided with that kind of mentor, and however I have been fortunate enough to enjoy numerous of the experiences they desire for their son."
He added: "The reality is, self-identity cannot be forced from the external environment; it must be embraced, and it must come from within."
Purchasing UK Culture
Of course, Britishness is something the CEO believes can be educated – and commercialized.
"I believe the situation that the global community holds us in this respect is something that we should be cherishing|valuing|appreciating